"Especially the 'you haven't even won anything yet! Pathetic!' crowd pushing back." Is it petty? It is majestically petty, "the pettiest thing in internet history," in Levin's words. It's hard to know when or where it will stop, but that seems to matter less than the fact that this particular Armageddon started at all. The #RTArmageddon hashtag climbed up national trending charts in the early afternoon, and Spike Eskin's Twitter feed especially became a cascade of past criticism of The Process the majesty of it was complicated somewhat by the fact that Eskin's father Howard is one of the foremost Hinkie haters and Process Unbelievers in Philly sports media, and therefore a prominent figure in the Armageddon's shame parade. So what was the point? Let's turn back to Roth's excellent breakdown: (Full transparency: One of my own tweets is in that group despite my generally positive outlook on Hinkie's strategy.)
Some of the takes brought into the RT Armageddon were much milder. We'll give you some samples of the tweets unearthed by #RTArmageddon, but you really need to check out the fast-moving hashtag yourself. Now 76ers fans have decided that the Fultz trade is proof that they were right all along - never mind that they haven't won anything that Fultz still might be a bust that the franchise's other two core players, Joel Embiid and Ben Simmons, have missed extensive time with injuries - and are taking it out on anyone who doubted them. An entire account, exists just to shame people who dared to be wrong. Other times, it's to bring back old bad takes. Sometimes they are used to share news or a heartwarming video. If you don't use Twitter, Retweets (or RTs) are an essential way of sharing others' tweets to your own followers. In that moment, the believers who had suffered through the team's years in the desert/basement would be exalted and made glorious in their faith, or anyway be able to gloat about everyone who didn't think Joel Embiid would ever make it via ironic retweet.
Every shortsighted critic would be exposed, those of insufficient faith or unworthy vision would be shamed. Retweet Armageddon, as Levin explained it to me last year, was the day when Sixers fans would look back from commanding heights and shame all who had ever failed to Trust The Process. No, this was Retweet Armageddon, a term coined by Michael Levin and Spike Eskin, the hosts of the popular Sixers podcast The Rights To Ricky Sanchez. They showed that happiness in the most Philadelphian way possible: petty retweets. Hinkie, who resigned in 2016, would be proud. 1 pick in the 2017 NBA Draft, Sixers fans celebrated. So when the 76ers' trade with the Boston Celtics became official and Philadelphia got rights to the No. The reason? They "Trust The Process," an idiom created under former general manager Sam Hinkie, to whom these people literally build shrines and gather to celebrate.
Many of them love the direction of their franchise, even amid one of the ugliest losing runs in NBA history.
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Philadelphia sports fans know how to be heard, whether they're booing someone involved with their Philadelphia Eagles - even the franchise's most successful coach and quarterback faced it - or ruining a moment of silence after the death of a team owner.īut fans of the Philadelphia 76ers are a bit different.
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